MuscleSquad played a vital role in helping the Hatters to promotion last season that saw them design, produce and install a state-of-the-art gym within the Performance Centre located at The Brache.

The first team and academy have access to quality gym and fitness equipment, specially manufactured for the Club, and supports the athletic development and injury rehabilitation of the players.

Jared Roberts-Smith, Head of Performance at Luton Town, said: “The MuscleSquad integrated partnership has taken our strength and conditioning provision to another level since its instalment at the beginning of 2023.

“At the time this was a massive boost in securing a strong end to last season as we pushed for promotion to the Premier League. This year it has again supported the whole club in its inaugural season in the Premier League and has ensured we are preparing as optimally as possible given the rigours and physical demand.

“We look forward to continuing to work closely with them on and off the pitch.”

Chris Billingham, Owner/Founder of MuscleSquad, added: “As a local business owner and lifelong supporter of the club, it’s a special feeling to be able to support the players by keeping them at the top of their game through our custom-built gym.

“In this pivotal part of the season and for many seasons to come, we’re honoured to have played a part in the Luton Town journey.”